Step Up with Digital: Sell Smarter. Go Digital.
Empowering Partners Through Strategic Digital Marketing
Campaign Mechanics
Quarterly Digital Marketing Support Campaign for Partners
Campaign Title: Step Up with Digital: Sell Smarter. Go Digital.
Campaign Duration: 1 Apr – 30 Jun 2025
Campaign Objective
To support and incentivize top-performing partners by offering digital marketing funds aimed at enhancing sell-out performance through website development (Motorola Solutions’ product portfolio), SEO/SEM investment, and data-driven online campaigns. The goal is to elevate partner’s visibility and digital marketing maturity, directly impacting Motorola product sales.
Qualification Criteria
Partner must achieve their program level sell-through target in order to qualify for the rewards. The sell-through target is applicable to selected Motorola PCR products as per below.
Product Eligibility:
- MOTOTRBO C2620, R2, R5 & P6600i Series,
- Body Worn Camera : VB400
- WAVE PTX Device : TLK100, TLK150
The participant with the highest sell-through performance within each program level will be eligible to receive the designated reward.
FUND USAGE
To promote Motorola products models.
Applicable to the following *Motorola models:
- MOTOTRBO C2620, R2, R5 & P6600i Series,
- Body Worn Camera : VB400
- WAVE PTX Device : TLK100, TLK150
Eligibility Program Level Tiers & Rewards Support Packages
| Program Level | No of Rewards | *Sell Through Target | Reward Value | Usage Scope |
| Platinum | 1 winner | > 600 units in Q2 2025 | RM10,000 | SEO/SEM (Google/Facebook/LinkedIn Ads) focused on Motorola products |
| Gold | 2 winners | > 150 units in Q2 2025 | RM5,000 | Digital ads focused on Motorola product lines |
| Silver & Registered | 3 winners | > 100units in Q2 2025 | RM2,000 | Website/landing page setup or initial SEO campaign focused on Motorola product lines |
Note:
All funds must be used for digital activities that strictly promote Motorola Solutions *PCR products only. Resellers may top-up funds using their own budget to maximize outcomes.
Implementation Strategy
1. Quarterly Selection
- Based on sell through performance.
- Top-performing partners will be selected by the end of Quarter 2.
2. Fund Utilization & Approval
- Qualified Partners to Submit Proposal by: 11 July (Fri), 2025
- Qualified Partners (winner) must submit a short proposal outlining how funds will be used (e.g., ad channels, target products).
- Submit via email to Triple Access marketing: lisayoo@tripleaccess.com.my
3. Fund Disbursement
- Upon approval (within 30 working days), TA will disburse according to progress of digital initiatives.
4. Proof of Execution
- Submit proof of usage:
- Screenshot of live ads or performance metrics
- Analytics report (e.g., Google Ads, Meta Ads)
- Submit via Google Drive link or email report.
5. Qualified Resellers obligation
- If Qualified Reseller has resource constraint, TA can assist to co-ordinate with your appointed digital marketing company to roll out this program.
P/S:
- All visuals and campaigns must be compliant with Motorola brand guidelines.
- Late submissions or unclear objectives may result in forfeiture of fund eligibility.
