Real-Time Comms vs Messaging Apps: Why WhatsApp Isn’t Enough for Critical Business Communication

For many businesses, WhatsApp has become the default tool for business communication. It’s familiar, fast, and easy to use. So when organisations are introduced to real-time communication systems, the response is often: “We already use WhatsApp.” While WhatsApp works well as a messaging app, it was never designed for critical business communication. When communication impacts […]